Doe Deere is an entrepreneur who uses her love for bright colors and unique view to create makeup and jewelry for anybody craving something different. Her makeup brand Lime Crime has become wildly successful over the years, offering makeup lovers the color options that most brands did not make. Her makeup line is often described as the makeup line for “unicorns.” Over the years, Lime Crime was grown from an apartment in Brooklyn to a globally loved brand.
After experiencing success with Lime Crime, Doe Deere decided to launch another venture, Poppy Angeloff. Poppy Angeloff is a jewelry line for people who desire heirloom-quality, vintage-inspired jewelry while giving them the fun color Doe Deere is known for. Her idea for Poppy Angeloff blossomed after falling in love with some family heirlooms she had. Since selling Lime Crime, Poppy Angeloff has become her main focus and she is excited to cater to a new audience of people wanting something more unique from the jewelry.
Doe Deere moved to the U.S at 17. For the next two years, she worked a bunch of different jobs and lived in a homeless shelter. It was during this time that she was able to create a guideline in order to succeed in what she does. At the core of that guideline is, being passionate, know your customer, and take risks. Those guidelines are what she followed when she first began her career as an entrepreneur, and it’s what she continues to follow now.
Doe Deere has worked hard for years to build brands that allow people to express themselves in a more colorful and creative way. From makeup to jewelry, she puts her entire being into her ventures to give the customer something that they cannot get from other brands. It’s clear that no matter what Doe Deere creates next, everyone can expect it to be anything but bland.