In an effort to reduce their carbon footprint, companies around the world are introducing environmental initiatives of their own. One such example is the major Chinese e-commerce retailer, Jingdong, also known as JD.com. Jingdong recently launched the “Green Stream Initiative”. The new initiative to deliver products in the reusable green boxes has been welcomed across the industry and is expected to be replicated by other companies soon.
The company has created recyclable green packaging that will both save the company money and reduce waste. Their recent step in the article “JD.com Launches New Reusable Package Initiative” is a big one. It signifies that the company has put their full force behind making the company a truly environmental company.
Jingdong’s new “green box” program is estimated to save the company 32.5 million yuan per year if only 10% of their customers choose to participate. The company offers the green box as a free option during checkout. In order to persuade customers to participate, Jingdong is offering the incentive of special Jingdong loyalty points to customers that choose green packaging, which then can be exchanged for free products from the website. All customers have to do to earn these Jingdong points is return the packaging to the carrier after they receive their delivery. Additionally, the reusable packaging can be used up to 10 times for small and medium items like cosmetics, small electronics, and jewelry. In contrast, the reusable boxes is not an option for food orders.
In addition, Jingdong hopes to have the new green packaging program launched in 20 different cities by the end of 2018. Just one of Jingdong’s green initiative programs, the green box program is expected to reduce the number of boxes that Jingdong utilizes in their supply chain by 10 billion per year. This shift, along with their use of solar and hydrogen powered delivery vehicles, elevates Jingdong as a crucial leader in environmental-friendly business practices. Following suit, other major retailers around the world may will soon introduce similar reusable packaging programs. Read This Article for additional information.
As major companies like Jingdong rethink how they way that they conduct business impacts the environment, we will see better management of our natural resources. Businesses are finding that looking into green options can save them substantial amounts of money each year, as Jingdong found with their reusable green boxes. Consequently, Jingdong is proving that not only is going green a good decision for the environment, but it can be smart way to save a company’s monetary assets.
More about JD.com on https://baike.baidu.com/item/%E4%BA%AC%E4%B8%9C/210931